In the age of easy shopping, of the click that brings anything to your doorstep, with the media bombardment of Amazon, Zalando and so on, the restaurant and catering industry could not be left behind. drink delivery.
Drink me
Of course, the home deliveries are not a discovery of today: the pizza-delivery boy in the American films of the 1980s, with chewing gum in his mouth and a distracted air, became the symbol of an era. But today the online delivery finally offers the possibility of also choosing spirits and spiritsThis is the idea brought to Southern Italy by Drink me, a start-up from Bari that has created a 'responsive' site in the most material sense of the term, with which in just 30 minutes he gets everything he needs (with free delivery) to his home for enjoying a drink at home.
Along the lines of the Just Eat phenomenon, which has taken home delivery of food and groceries to another level, four young people from Bari have combined their entrepreneurial skills with the goliardic spirit of the drink deliveryalready widespread in Europe and Northern Italy, creating the first platform dedicated to the online take-away of beers, wines and cocktail sets.
Andrea Paccapelo, Fabrizio De Bonfils, Marco Iusi e Gabriele Favia Guarnieriall aged between 32 and 35. Since, as is often the case, good ideas arise while celebrating something or spending time with friends, even Drink me could not be less. We asked those involved.
Interview with the 4 young founders of Drink me
F.L.: Guys, how did the Drink Me phenomenon come about?
D.M.: About a year and a half ago we were at a friend's house and had nothing to drink to celebrate good news we had just received from a member of our group. It was late and the shops were closed. We unwittingly found ourselves in a situation that can happen to anyone every day: that of simply wanting to have a drink in company, but lacking the necessary. So we thought of remedying this situation, channelling our attention to innovation and trying to exploit the opportunities offered by the Internet. We are now able to in less than thirty minutes to reach a large part of the city, covering a radius of more than 8 kilometres.
F.L.: In what spirit did you embark on this activity?
D.M.: It is our work, our business. All energy is dedicated 24 hours a day to Drink Me. After all, there would be no point in presenting ourselves to the public without aim high. Sometimes we are inclined to think that ideas should remain as they are, and perhaps that is why many fail. We are studying every day in an attempt to always improve. We have pooled our strengths, our skills in business, communication and the customer service to be able to provide an absolutely efficient service.
F.L.: How does Drink Me work?
D.M.: The site has been structured in such a way as to be as intuitive as possible. Simply log in from a computer or smartphone to our platform and choose from the products listed. You can choose between wines and prosecco, craft and non-craft beers, distillates, non-alcoholic and real cocktail set. In the latter case, those who enjoy mixing ingredients at home like a real bartender can count on a kit that also includes fruit, spices, ice, glasses and straws, all hermetically stored. You can pay online or on deliverythen wait less than half an hour and you're done.
F.L.: Local customers are responding positively from day one. Why do you think so?
D.M.: For the same reason as getting a pizza delivered to your home. It is convenient, fast and prevents stress. In short, you meet the needs of your customers. The way of conceiving shopping is now revolutionised and Drink Me does not replace shopping, but gives a concrete hand to those who have a last-minute needs. Everyone happens to forget to buy a few bottles when shopping at the supermarket. Just as it often happens that you have a few extra friends over for dinner, but perhaps you have made a mistake with the amount of wine to serve at the table. We offer a service until 2 a.m.for those who want to spend an evening with friends, have a romantic dinner, or want to celebrate a special event in company. But also for those who simply want to give a gift: a set of bottles is an idea for every kind of occasion. Drink Me is also designed for the last-minute gifts.
F.L.: We hear more and more often of entrepreneurs developing ideas in more emblazoned cities. You have stayed in Apulia.
D.M.: We live and work in Bari, our city, and it would be wonderful to see this idea grow, and then have it spread like a spider web over much of the region, with the prospect of also reach other cities in the South. We would like this activity to become a reference point of drink delivery. We want to grow, and we want to do it the right way.
For more information visit official website of the start-up.
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